About ICE InsureTech

Delivering highly configurable digital Policy and Claims solutions for over 18 years

ICE InsureTech, part of the Acturis group of companies

ICE InsureTech, part of the Acturis Group, was founded in 2002 to bring freedom and flexibility to the Insurance market.

With an established reputation built over 18 years, we deliver highly configurable digital Policy and Claims solutions for Insurers, MGAs & Third-Party Administrators.

Underpinned by great technology, our award-winning software delivers:

  • Flexible business configuration
  • True self-sufficiency
  • Rapid speed to market
  • Faster ROI
  • Proven and robust
  • Fast implementation
  • Digitalisation
  • 200+ integrations and services
  • Fully hosted and managed platforms
  • Integrated business intelligence
  • Easily upgraded

Our proven and robust solutions include: ICE Policy, ICE Claims, ICE Analytics, ICE Digital, ICE Rating and ICE Billing. Our market-leading solutions are fully IoT enabled, covering all lines of business including connected car/telematics and connected property, across both personal and commercial insurance.

We are working with NTT DATA UK as our new strategic partner. This partnership allows us to leverage NTT DATA’s system integration expertise, with the ability to expand our footprint across the Insurance market and to run more implementations in parallel.

Our recent top highlights include:

  • New customers – The AA and Hood Group
  • Claims Excellence Finalist with the AA – ‘Claims Product Solution of the Year’
  • Digital Partners, a Munich Re company, selected ICE as a preferred PAS provider
  • ICE was announced as a leading company in the InsurTech100
  • ICE Policy was chosen by 8 new Insurer, MGA & TPA companies

We are working with several big new names which we will release throughout the year, as we continue to support the leading players in the Insurance and Assistance industries transform for the future.

Company History


New strategic partnership with NTT DATA UK

To expand our footprint across the insurance market and to run more ICE implementations in parallel

MRDP selects ICE Policy as preferred PAS Technology Provider

Munich Re’s Digital Partners approved ICE InsureTech’s ICE Policy solution


ICE Policy selected by 8 Insurer/MGA/TPA companies

Meet the Team

Andrew Passfield


Andrew has over 32 years of industry experience and was the co-founder of IT-Freedom Ltd. The ICE products were originated under his vision and guidance. Having been involved in the business since its inception, he has an intimate knowledge of all the products and customers. Previously he held various senior roles in an insurance company, insurance software organisations in IT, and product lead roles.

Al Robertson


Al is the founding technical architect of the ICE product suite, having joined the business in 2004. He is responsible for the product strategy and leads the development team. Al has over 27 years of experience in IT development of which 23 years are in the insurance sector. He is a Computer Science graduate from University of Bristol.

Lynette Slater

Client Services Director

Lynette is a member of the senior management team with specific responsibility for client implementations, ongoing services and support. Lynette is also responsible for the relationship with the current ICE clients. With over 27 years industry experience, Lynette has previously worked for a number of software providers and insurance companies including Allianz.

Chris Cox

Head of IT Operations & Support

Chris has over 19 years’ experience managing teams providing hosting and application support of enterprise and business-critical software solutions, both within the insurance sector and wider industries. His responsibilities at ICE InsureTech include our hosted services, application support and IT functions. Chris graduated from the University of Bath with a Master’s Degree in Electronic Engineering.

Peter Newman

Business Development Manager

Peter re-joined ICE InsureTech in November 2016 to drive new sales in line with the business strategy. He has worked in a variety of sales management roles for some of the leading insurance software solution providers in the UK over the last 22 years. Peter has a successful sales track record of delivering new contracts and meeting new businesses revenue targets.

Paul Whiskin

Pre Sales Manager

Experienced Pre Sales Manager who re-joined the company in December 2016. Paul has worked within the insurance sector for almost 37 years and has a demonstrable track record in working with organisations of all sizes. Paul is a member of the sales team but also provides support and input to both the implementation and the R&D teams. Passionate about insurance, Paul has experience within insurers and brokers in addition to third party administration companies and software companies.

Lloyd Overton

Business Development Manager

Lloyd joined in May 2018 to strengthen our insurance solution sales delivery capabilities. He has over 15 years of industry experience within both General Insurance and The Lloyd’s Market, working in a variety of roles for Canopius & Ageas Retail, as well as software solution providers, covering product development, underwriting, distribution, relationship management and sales. Lloyd has a successful sales track record of delivering new contracts and achieving new business revenue targets.

Ann Smith

Marketing Executive

Ann has over 27 years marketing experience having worked for a variety of technology and services companies including Open Sky, Portman Travel, Dell and the AA. Ann is responsible for the management of all ICE InsureTech social media, PR, and conference planning.

Alan Wardrope

Test Manager

Alan has over 26 years of QA experience in various IT sectors and joined ICE InsureTech in 2017. He and his team are responsible for ensuring the quality and reliability of all customer projects as well as our core product releases.

Darren Hammond

Data & BI Lead

Darren has over 29 years’ IT experience working in the banking and insurance industries. He has wide-ranging knowledge of designing and implementing software solutions to customers across the UK and Europe. Having joined the company in 2003, Darren now leads the Data and BI Team, responsible for the delivery of data & migration solutions and development of the ICE Analytics product.

Fliss Richmond

Head of Business Analysis

Fliss is the Head of Business Analysis, with specific focus on full end to end client implementations for both ICE Policy and ICE Claims. With 19 years industry experience, Fliss has knowledge of multiple business lines including motor, household, travel, creditor, life, warranty and indemnity.

Vishal Thaper

Head of Product

Vishal is the Head of Product, having joined the business in 2013. He is responsible for the delivery and management of product strategy and R&D. He has over 11 years of business and IT experience in the insurance industry He is a Computer Engineering graduate from City University.

Helen Bradley

Project Manager

Helen joined ICE InsureTech in early 2018 as a Project Manager, and has over 11 years’ experience of working in insurance software solution providers. Helen is responsible for managing delivery of new ICE Claims and ICE Policy projects for both existing insurers and new start-ups.

Liz Townsley

Project Manager

Liz is an experienced project manager, having worked at esure and RSA before joining ICE InsureTech in 2016. She is responsible for managing delivery of change for our existing clients, including upgrade projects, bespoke implementations and ad-hoc small changes.

Nick Sinatra

Project Manager

Nick is a project manager with over 21 years’ experience in the insurance industry. He has worked on complex project implementations with many different products, allowing him to understand client requirements to deliver a successful project. He is insurance qualified through CII and has worked with many of the top insurance companies to help improve their business.

Matthew Norris

UI/UX Architect

Matthew is a Technical Architect with over 26 years’ experience, specialising in UI/UX in the last 8 years. He has a diverse industry background, covering Home Office, Military, Financial and Insurance sectors. He is passionate about providing our clients with the best possible user experience in both our Enterprise suite and B2B/B2C Portal offerings.

Piotr Klimczak

Integration Architect

Piotr has been an Integration Architect at ICE InsureTech since 2015, with 18 years’ experience in IT, 11 of which in integration. He previously held the positions of Integration Architect at Red Hat and Head of Integration at a government bank in Poland. Piotr is also our Openshift/Cloud Native evangelist. He introduced Openshift to ICE InsureTech and is responsible for the ICE Cloud R&D.

Brendan Grimwood

Technical Lead

Brendan joined ICE InsureTech in 2003 and has held a number of roles. He started in the Data & BI team and then moved to his development role on our ICE products, primarily ICE Claims. Brendan has over 16 years IT experience in the insurance industry.

Hedley Proctor

Technical Lead

Hedley joined in 2012 as a senior developer who leads both client facing and internal projects, as well as working across the business to drive innovation and continual improvement. He has over 16 years’ experience in enterprise software development, having previously worked for IBM and BT, the co-author of three software patents, and holds an MSc in Software Engineering from Oxford University.

Olympia Chondronasiou

Technical Lead

Olympia has over 21 years’ IT experience working in the insurance industry, for both software providers and insurers, across the UK, France, Canada and Australia. She has a wide knowledge of personal lines, commercial insurance and London Market. Olympia joined ICE InsureTech in 2013 as a Technical Lead.

Bryn Ellis

Infrastructure Tech Lead

Bryn joined ICE InsureTech from The Innovation Group in March 2003. Bryn has held a number of roles and for the last 6 years has been engaging with prospects and customers to help design and implement their ICE infrastructure architecture both on-premise and in public cloud. Bryn has 26 years IT experience including Linux, Windows systems administration, database administration and Cloud architectures, both hands-on and consultancy.

Dan Windsor

Customer Support Manager

Dan has over 3 years’ experience in IT covering a range of support and operation-related roles, including Incident and Service Delivery Management. He has been working for ICE InsureTech for 11 years and has a wide knowledge of our products and customers. Dan manages our application support team, responsible for providing ongoing support to customers after they are live on our solutions.