Achieving legacy transformation and driving innovation for AA Underwriting – our new client success case study.
AA Underwriting experienced a challenging implementation with their former Insurance software platform provider. The project was heavily delayed and did not meet their business objectives to grow as a company.
AA Underwriting’s strong motor experience, combined with ICE’s wealth of expertise in implementation, enabled both teams to quickly identify where improvements could be made to meet all AA Underwriting’s key requirements.
Our successful 9 month ICE Insurance Suite implementation, including a big bang migration, achieved phenomenal success for AA Underwriting. The ICE Insurance Suite implementation transitioned AA Underwriting off their restrictive legacy system and resulted in significant claims cost reductions and a smooth end-to-end experience for all their motor claimants. Read their success story in our new case study below.
Craig Staniland, Executive Chairman, AA Underwriting Insurance Co said “Since going live on the ICE Insurance Suite, we have experienced significant enhancements to the quality of our customer experience and staff productivity within our Insurer business. The fact that AA Underwriting went on to create a new division in Accident Assist in a matter of months is testament to the ICE software and its flexibility.”
Moving forward, AA Underwriting and ICE InsureTech will continue to build and strengthen their collaborative partnership. AA Underwriting plans to evaluate how other aspects of their business that could benefit from the ICE platform.
More articles
Smarter Support. Faster Teams. Real Impact. Introducing Alice Assist.
ICE has launched its latest AI solution: Alice Assist, a secure, intelligent internal agent designed to accelerate productivity and empower back-office teams across the insurance value chain.
ICE’s First Virtual Agents. Powered by OpenDialog. Built for Insurance.
ICE has launched the first two products under its new AI brand, AIice: AIice Sales and AIice Service. These intelligent virtual agents are built to transform customer engagement and improve operational efficiency across the insurance lifecycle.
Introducing AIice: ICE’s AI Ecosystem Built for the Future of Insurance
ICE has launched AIice, its new AI brand and suite of intelligent products designed to deliver real impact across the insurance value chain.



