Introducing AIice: ICE’s AI Ecosystem Built for the Future of Insurance

ICE InsureTech, a leading provider of modern insurance software, has launched AIice, its new AI brand and suite of intelligent products designed to deliver real impact across the insurance value chain.

AIice is not a single product, it’s the foundation of ICE’s growing AI ecosystem. ICE is introducing a suite of AI-powered solutions that accelerate operations, enhance decision-making, and transform customer service across the insurance lifecycle.

ICE has been investing in AI with purpose, researching and validating with trusted partners to ensure it delivers measurable value. This is not a reactionary move. It’s the next chapter in ICE’s proven technology journey.

Internally ICE teams utilise agents and AI models operationally and in product development as we work towards becoming an AI native workforce.

“We’ve taken the time to get this right. We are building on top of the phenomenal advances in all areas of AI over recent months.” said Al Robertson, CTO. “We’re launching with confidence, not concepts, and building AI products that solve real insurance problems from day one.”

Built for Insurers. Built for the Future.

ICE’s AI strategy is focused on solving the real-world challenges insurers face today and tomorrow. Every AIice product is designed to deliver measurable impact from:

• Reducing manual workloads and training time
• Enhancing customer experience and self-service
• Improving underwriting and claims accuracy
• Boosting staff productivity with intelligent automation and machine learning

Over the coming weeks, ICE will be announcing the first wave of AIice products, each one tackling a core insurance challenge with focused, intelligent solutions.

The Power of an AI Ecosystem

But AIice is more than a product suite, it’s the foundation of a scalable, intelligent ecosystem.

Rooted in ICE’s open, modular platform architecture, AIice gives insurers the freedom to build a setup that fits their business best. Whether it’s ICE Policy, ICE Claims, AI through AIice or preferred third-party tools, everything connects through ICE’s API-first, componentised architecture.

How We Build: Trusted AI for Insurers

This marks the start of ICE’s journey toward becoming AI-native, embedding intelligence across its open platform.

“We’re not just layering AI on top,” said CEO Andrew Passfield. “We’re building an intelligent, open ecosystem that reflects everything ICE stands for, speed, flexibility, and real-world value.”

ICE’s AIice brand is designed to give insurers confidence in adopting AI at scale. Every product and partnership under AIice follow the same standards to ensure its secure, compliant, and ready for production.

AIice is built on three core principles to our pillars of certainty:

• Security: Enterprise-grade safety frameworks developed in collaboration with leading authorities in AI security
• Compliance: Auditable, explainable AI that supports regulatory requirements and internal governance
• Openness: A componentised, API-first design that allows insurers to deploy ICE’s AI products alongside their own models or third-party models with ease. It allows ICE to adapt as models and solutions develop in this rapidly moving world

See AIice in Action

With AIice announcements coming soon, discover what’s next and visit ICE’s new dedicated AI webpage to:

• Explore the AIice brand
• See what’s next on the AIice product roadmap
• Stay updated on the latest product or partnership launches

Attending Insurance Innovators London? ICE will be exhibiting as a Gold Sponsor at booth 6 and the team are available and ready to demo AIice. Stop by our stand to experience how ICE is turning AI into real-world value for insurers or contact us directly to book your demo today.

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