Growth Mission: Acorn Group Case Study
Acorn Group, a leading UK non-standard insurer, set out to scale and needed a platform to support its growth strategy.
ICE rose to the challenge, delivering a flexible policy platform that enabled Acorn to launch and expand. Now, with minimal reliance on ICE, they independently roll out new products onto the platform as they grow.
The Initiative
Acorn Group’s goal was to gradually migrate from its existing insurance system to a modern and flexible Policy Administration System that would align with its growth mission.
Acorn Group’s Key Business Objectives
- Enhance and digitise customer experience
- Improve the efficiency and productivity of operations
- Integrate easily with chosen integration partners
- Achieve self-sufficiency with ownership of products
- Increase agility and flexibility across the business
Proven Delivery
Acorn launched its first motor product on ICE Policy in 2022, this was a successful test of ICE Policy’s maturity and readiness to support Acorn’s growth.
Since Motorcade’s launch, Acorn has rolled out 13 additional products to date across multiple brands on the ICE platform, with little reliance on ICE. These brands include:
- Flag (taxi cover)
- Acorn Insurance (motor insurance including Van)
- Briefly (short-term cover)
- Carrot (young driver)
- Granite Underwriting (Acorn’s B2B motor brand due to go live in 2025)
Delivery of a scalable and resilient platform
Key Results Included:
14%
Increase in staff productivity
1.8m
Quotes processed through the platform per day
50%
of their customer base use the self-serve digital options available
