AA Underwriting Case Study

Achieving legacy transformation and driving innovation for AA Underwriting with the ICE Insurance Suite. The successful 9 month implementation, including a big bang migration, has achieved claims cost reductions and a smooth end-to-end experience for all their motor claimants.

The Challenge

AA Underwriting experienced a challenging implementation with their former Insurance software platform provider. The project was heavily delayed and did not meet their business objectives to grow as a company. AA Underwriting required a new and innovative software platform that would reduce the cost of claims handling, deliver operational efficiencies and take the business forward, to support the future of the company to grow at a faster pace.

The Solution

AA Underwriting’s strong motor experience, combined with ICE’s wealth of expertise in implementation, enabled both teams to quickly identify where improvements could be made to meet all AA Underwriting’s key requirements. The ICE Insurance Suite was implemented in 9 months and facilitates a smoother end-to-end experience for all their motor claimants, delivers operational efficiencies and improves the cost-effectiveness of their business.

A word from the client…


AA Logo

We are honoured to be a Celent Model Insurer following our transformation project with ICE. This project was the first time our Insurance business has achieved its claims efficiency objectives through the significant claims operational efficiencies, lowered claims costs and reduced claims durations.

Craig Staniland, Executive Chairman, The AA Underwriting Insurance Co